Ways to send successful LinkedIn InMail
“A good first impression can do wonders for you”
If you are using social media, especially LinkedIn or LinkedIn InMail, it’s important to make sure that you set yourself up for success.
What do understand by LinkedIn InMail?
It’s a private email message that enables you to contact with other LinkedIn members you are not yet connected to you don’t have an introduction to. You can reach out to your 2nd and 3rd degree connections.
To use InMail, you must upgrade to a LinkedIn Premium account.
Based on your subscription type, you’ll receive a certain number of InMail credits from LinkedIn.
Why should you use LinkedIn InMail?
You should use LinkedIn InMail because the response rates for this are three times higher than regular email.
Use it as a secret weapon for success in reaching out to people you are not yet connected to on LinkedIn but you wish to reach out to them. You can spark your conversation with someone new.
Thus, what are the best strategies to write an InMail that fetches a quick reply for you? What are some pointers you should keep in mind while creating an InMail that people will read? What you should do to improve your response rates and write better InMails?
10 strategies to follow to compose successful LinkedIn InMails
Follow the below given strategies to write a reply worthy LinkedIn InMail.
1. Send LinkedIn InMails at an appropriate time (clue: mornings of weekdays and a strict no to Saturday)
According to LinkedIn data, InMail sent on weekdays between 9:00 a.m. and 10:00 a.m. get the highest response rate.
It also suggested that InMails which were sent on Saturdays have 16% less chances to get a reply.
Tip: Your InMail should be the first thing you send in the morning and not on the weekends.
2. Does recipient follows your company on LinkedIn or knows someone at your company
If people follow a company on LinkedIn it means they admire it, like the content the company shares, and/or values the company’s perspectives.
When LinkedIn members follow your company on LinkedIn, there are 95% more chances that they’ll accept your InMail and 81% more chances to reply to it.
If they’re connected to someone who works at your company there are 46% more chances that they’ll accept an InMail from you.
This data suggests that people who have some sort of connection to your company or they follow your company on LinkedIn, they’ll be interested in hearing from someone at your company.
Tip: see if your recipient is following your company or is familiar with someone at your company.
3. Compose short LinkedIn InMails
Keep you InMail within the limit of 100 words.
For InMail messages you only get 200 characters for the subject line and 200 characters for the body of the InMail. So every word is valuable.
There are 50% higher response rates for people who keep the conversations under 100 words in InMails.
Tip: The shorter you write, the better it’ll be.
4. Write of catchy subject line
Your subject line should be short but catchy. It should be within the limit of 4 to 5 words (think about mobile) as on mobiles only 20 to 30 characters will fit in the subject line.
Write something about the recipient in the subject line, even their name (but make sure you spell it right) will work.
Your subject line will be your first impression on the recipient. Avoid making a bad impression by regularly checking out the InMail keepers, sleepers, and beepers.
Tip: Write few subject lines and select which best suits you
5. Make a personal connection by avoiding templates
Don’t use readymade templates. These are 15% less successful.
Yet you can personalize templates.
Focus on the connection between you two.
Your words should reflect your personal voice.
Improve your response rates by using terms like “talk”, “chat” or “call”. With this the recipient feels it is a business conversation and not a sales pitch.
People like to buy, not be sold to. Don’t forget LinkedIn is a professional networking website for business people to connect.
Tip: Don’t use “I” in the InMail, your focus should be on words that your recipient wants to hear, not what you want.
6. Mention the common the grounds and show them you did your homework
Prove them that you did your homework by rising above the crappy LinkedIn InMails that they are getting regularly.
Just take this example; you have 21% more chances to get a reply if the recipient and you belong to the same LinkedIn group.
If the recipient knows any employee at your company tell them that you know that and you can make an introduction to them. They might have lost touch with each other.
Tip: go through the person’s profile and see how you both are connected, which LinkedIn groups they belong to, which companies they follow and what content they share.
7. Avoid sending frequent LinkedIn InMails
You get a limited number of InMails per month. They’ll look like any other message on social media or emails you send through Outlook or Gmail.
But it is different on LinkedIn.
By design the LinkedIn InMails are in short supply. As you are a member of LinkedIn it gives “context” for the InMail. The recipients take the InMail messages more seriously as LinkedIn allows you to have only a limited amount of them. This is also the reason why the sender would be more thoughtful when sending an InMail.
Tip: Send only one or two InMails a day. You only have a limited number of them.
8. Give details
Your recipients may get upset by your long and time consuming InMail as everyone today is struggling with the shortage of time.
Just look at this example, introduce yourself and tell them the exact reason why you are sending the InMail. Now, propose some days or time that work, if they’re open tell them to connect on LinkedIn or schedule a brief meeting over a cup of coffee.
Offer them short and simple details about your organization if they don’t know about it or why you are reaching out.
Tip: Make sure you include “why” in the LinkedIn InMail and make your elevator pitch short and concise. Provide them context for why you are connecting with them.
9. Make them curious so that they want to know more
You should write something which forces them to think. Take them to the point where they want to learn more about you and the product or service you offer. It is very important for your success.
You have to be trustworthy with a bit of mischief.
You must show them that you are good at doing your homework and you know them in and out. That’s how people buy.
Tip: Make them notice that you can add value but they have to contact you to know more.
10. Give them an option to say “yes” or “no”
Think about emails. How do you receive responses? There is some sort of call to action to do something.
Respecting the recipient’s time is the secret to getting an immediate reply. Use something like at the time of your convenience; whenever you are free, whichever time suits you.
It’s better to say it directly because you both don’t have much time to spare.
Tip: Make sure you provide them reason to get away from their regular and short conversation on LinkedIn.
The motive of a LinkedIn InMail is to begin a conversation
It’s an amazing way to send an email on LinkedIn even if they are not connected to you.
However, don’t misuse LinkedIn InMail. Before you send an InMail, make sure you have done your homework. There is no recall feature in InMail, the way you have in Outlook.
It’s difficult to recover from a bad first impression.