Ways to Get Positive Responses to Cold Outreach Message on LinkedIn
A bad reputation is given to cold calling. Most of us must have experienced at least one family event where we were interrupted by telemarketers. Thus, no one feels any surprise to know that sending cold messages on LinkedIn for a job or more clients can be very stressful. Nobody wants to be reported, rejected, or ignored but what other way is available to you to sell yourself to a stranger without spamming them?
You can follow some expert guidelines to warm up your cold outreach messages. This increases the probability of you receiving the reply you’re looking for. Let’s see how.
Is cold outreach on LinkedIn working?
LinkedIn is used by people to offer services or find jobs. It is the right place for B2B marketers. As suggested by LinkedIn Marketing Solutions, out of LinkedIn’s 610 million users, approximately 61 million are senior-level influencers and around 40 million are decision-makers. And half of those members who read articles posted on LinkedIn belong to upper-level management and C-suite positions.
Job searchers are also well positioned. LinkedIn has more than 20 million companies listed on it and 14 million open jobs. By using LinkedIn, 122 million people got job interviews and 35.5 million were hired by a connection.
LinkedIn Sales Solutions suggest though you have a targeted business platform like LinkedIn, however cold calling (or messaging) is dead. You have to improve your chances of success by shifting these cold messages warm.
Unless you spend some time customizing the message and give the recipient a reason to reply, cold call messaging a potential employer most likely won’t help you much.
Connecting to the right person is also important. It’s better to message a hiring manager than to a managing partner as at level executives don’t generally get involved in the hiring process.
The importance of first connection
Whenever you send an invitation to connect with someone unknown to you, make sure you don’t forget to make it personalize by writing a note with it. Greet them with their first name explaining how you know them (e.g. you attended a meeting with them or you read a blog post written by them). In case it’s a completely cold contact, state something you found common from their profile (e.g. you both follow a common leader or went to the same college) or there is something you want to know more about.
Write a specific subject line and keep your message short and simple. In the end write a postscript question that has to be answered with yes or no, e.g. do you think there’s a scope in the software industry?
Here comes the role of your profile. Make sure you’ve got a LinkedIn profile that demands attention and builds trust because the recipient of your message can easily see who you are.
Rather than using text messages, voice messaging on LinkedIn is a great alternative. There’s an immediate and personal connection when someone hears your voice than a text message. you should use the same format, you would use a cold text message: make it personal, keep it short, give them authentic compliments, and connect in something you both have in common.
Be responsive, when someone accepts your invitation. Thank them and offer something that adds value to their lives (you can introduce someone who’ll prove to be beneficial for them). Unless you offer them something they benefit from, don’t ask for a job or any other favor.
Ways to warm up cold outreach
The first job search message you send will not be considered cold if the person you are sending a message to is already a part of your LinkedIn network (and that can be any level or through a group).to take the connection ahead your focus should be on that person and not on the job you want. Don’t use words like your position or interview, job, hire, when you get to a conversation. Instead question them about the business, goals, challenges, successes, team industry, etc.
When you focus on the recipient and search for common ground between you and them will warm up a cold or at least lukewarm message. Establish a relationship before you ask for a job or a reference. For starting a comment on, like, or share a post or an article that was written by the person. Congratulate them; if they’ve been hired or promoted at a company you’re interested in working at. Say something like this; I’ve always wondered what it would be like to work there. How’s your experience till now?
Let’s refresh about degrees of connections and members
Before you start shooting off cold invitations, messages, and job applications, you need to have full knowledge about LinkedIn.
Connections and your fellow group members are part of your LinkedIn network. First-degree connections are those whose invitation you’ve accepted or whose invitations were accepted by you. People who are connected to your first-degree connection are called second-degree connections. Those connected to your second-degree connections are your third-degree connections.
Any of the people in your network can be contacted by sending a message. You can send an InMail by upgrading to a premium account if you want to contact a person you’re not connected to.
There are four types of LinkedIn Premium- premium career (at $30 per month), For those who are looking for a job, this is the best option. In this, you get applicant and profile insights, online video courses, and interview preparation, three InMail credits for directly contacting a nonconnected recruiter or job poster. You may be accessing the person who is the hiring decision-maker, so this is important.
Ways to write a cold message that works
You should use LinkedIn to research people and companies you want to work with. If you write to someone on LinkedIn asking for a job, you won’t get what you want immediately, until and unless you’re extremely lucky. Most of the time, getting a job is showing you can add value to the company or organization. And the difficulty is you can’t do this in one LinkedIn message.
Be clear when you start the conversation about what you’ve got to offer them and how you can be an asset to their business. An example of how that message should look like is given below:
My name is XYZ. I have a background in PQRS. Right now, I’m exploring job possibilities, and where I’m now, I think X could be a fit for me. This is so because I’m extremely good at X. Can we meet for 15 minutes to discuss this?
Preliminary research is compulsory before you try to reach out to anybody for anything. When you find a company you’d like to work with or a job you were searching for so long, find their associated HR department or recruiter. Send a message that mentions your interest in working with them. Ask them if the position is still open so that you can ensure they are the best fit if the current job requirements are still valid.
If the message you sent to the company was not answered, go through your second and third-degree connections and group members, try to find someone who works there or has a connection who works there. Our next step is cold outreach, so you have to warm it up.
Send a personal message to some of them and ask in detail about the recruitment process but don’t make the mistake of asking for a job yet. After you have got the information, most probably you'll be able to find out more information and start networking until you receive a referral.
Here are some more examples of great LinkedIn messages
A great example of a cold message that landed the sender a job. The ingredient of a great cold message is the sender using the recipient’s first name. It will make your message personal, he builds common grounds, gives real praise, and has a clear ask.
It looks like this:
I attended a PQRS conference last week. There I had the chance to see you pitch. I was impressed by you, your team, and most importantly your company.
I worked with X for three years (whom you know very well). I see such extraordinary potential in your company and I would love to be a part of it in any way. Marketing is my major focus as I have a lot of experience marketing to the same company. If you allow, I’d love to tell you more about how my skills can help you all reach and exceed your current growth goals.
Congrats on your current success. I’d love to chat more about the company at your convenience.
The below example would go to someone who is having a similar or identical role to the one you’re applying for. Here you’re warming the cold message by connecting them for guidance.
Hello [name of the employee],
Here right any common grounds or complement e.g. “it’s great to connect with someone else who’s written for XYZ,” or “I shared your video on time management with all my fellow workers.
I’m interested in [company’s] open [job title] role, and since you [have been at the company for X years, work on the Y team, are doing great work there]. I’d love to seek guidance from you. Would you mind answering 3 to 5 quick questions? I’ll appreciate it.
Don’t forget to follow up and say thank you to every response you receive. It’s important as people notice it.