Three Mistakes to Avoid When Responding to LinkedIn Message
Three Mistakes to Avoid When Responding to LinkedIn Message
Once a week somebody or the other asks this question to me. Majority of the time the most common answer is to “return file” with a message that you want to answer. Yet that’s a mistake.
Here I’ll tell you the major and most common mistakes you should avoid. I’ll also show how to quickly and easily send efficient follow up messages on LinkedIn.
Mistakes you should Avoid with LinkedIn Messages
When sending LinkedIn messages these three big mistakes are to be avoided. I’m warning you now: avoid these mistakes at all costs.
There, you’re warned.
Mistake #1: Too lengthy.
Have a look at this message I got from a fellow LinkedIn user.
The Unstoppable CEO | The Premier Business Growth Program for Professional Service Firms –
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benefits for the hiring of a dedicated developer:
· The developer will work on your projects only.
· No additional development/change request concern as developer is assigned to you for your projects.
· Direct task report to you by highly experienced project manager
· Direct communication/task assignment from your side.
· The best quality with professional organization as compare to freelancer
· If you will not use 160 hours then we will keep it as credit hours for your upcoming assignment
Please revert me with your project requirement if you are interested in discussing further.
Can you tell the first thing that you noticed?
It’s too looooooonnnnnggggg..........
Without really saying anything substantial the message went on forever. The sender is in the category of people who think they only have one chance, so they want to deliver it all. By the way, this is the most common thinking majority of LinkedIn users have.
The mistake you are committing is that you think you only have one chance to communicate with this person. Keeping this in mind you put everything on the table.
If you do this you will only be ghosted by many people. This means you do not get any reply, any sign of life. Nothing.
When you are at a networking event in your real life, would you ever go to anyone and narrate this entire message? (If your answer is yes, please stop going to any more networking events).
Another big mistake he committed was there was nothing, to which I could reply – as no questions were asked by him, there was no reason to reply.
Mistake #2: Too Common.
Here I’ll share one more example of a mess which was dead on arrival.
Need to verify it is relevant – participation in roadshow
My LinkedIn Sales Navigator recommended you as a good fit for our roadshow. I noticed that you are Founder and thought it worth a shot to send you a quick note.
In short, I am recruiting leaders for innovators roadshow, a five day program, designed to give you a fast-track introduction to silicon valley, connect with management of the technology companies, startup accelerators, and venture capitalists.
It is by application only and our next cohort (#9) commences in may 13-17 in silicon valley, California. The cost to attend is $10,400 (including hotel, all meals and events) Let me know if this is something interest to you, detail here
The message is so common and obviously sent to masses. The problem with this message is the target of the sender. He wrote it was “Sales Navigator” that suggested he contact me. I understand the value of having a “reason” to contact, but it’s a humble request from my side to please get a better reason. Then he wrote it was noticed by him that he was a “Founder”- that’s true. This is the title used by me on my LinkedIn profile.
The problem here is no other filter was used by him for his results or any other sort of in depth study to know whether I should get this message or not. I’m saying this because he wanted to sell me a “road show” worth 10k to meet some investors in Silicon Valley.
That’s pretty cool but I’m not in a business that’ll ever get Silicon Valley VC (nor do I want it). Moreover, I’m in Florida and the above mentioned event is 12 days after I received this message in California.
An in depth study before messaging and an appropriate message is all you need for your targeted audience. These types of common messages are just categorized as SPAM.
Mistake #3: Too Early.
The last but not the least mistake is you are in a hurry to reach a sale. This guy made a decent start with his first message and I also replied to him. Everything was going great until…
SEP 5, 2018
ABC • 1:56 PM
XYZ, I’m glad to have you as one of my connections on LinkedIn. How long have you been using LinkedIn and how is it working for you?
SEP 7, 2018
XYZ • 8:30 AM
Hey ABC I’ve been on LinkedIn for at least a decade. It’s a great place to connect (when done the right way). What are you up to....what’s got your focus right now?
ABC• 10:38 AM
I help put people’s LinkedIn accts on steroids. If you have just 5 min to chat on the phone, I like to have a chat with you and go over all the ways I can help you ********** is my phone number. TOO SOON, MAN…..TOO SOON!!!
All of a sudden I found myself in pitchville. Why dude, why? Everything was so good. Our conversation started beautifully. You should have made me comfortable before you pitched me for sale.
So, now the question is how to sort out these issues and prevent you from making these mistakes?
Ways to use LinkedIn Messages Effectively
There are two keys to get the best results with LinkedIn messaging:
1. Imagine in conversations. Keep this thing in your mind that LinkedIn Messages is not a medium to broadcast. It's a place for conversations. As the definition of conversation suggests, it is a give and take between two people.
2. Talk to the point. Before you reply, go through the sender’s profile. It would prove to be a hub of information which will help you keep the conversation going. On the other hand, relevance adds context to the conversation and relationship.
Here, I’ll share from Mistake #3 and how it could have gone in a different direction.
Him: XYZ, I’m glad to have you as one of my connections on LinkedIn. How long have you been using LinkedIn and how is it working for you?
Me: Hey ABC I’ve been on LinkedIn for at least a decade. It’s a great place to connect (when done the right way). What are you up to....what’s got your focus right now?
Him: I’m having fun working with business owners to help them find potential clients on LinkedIn. I see you went to the University of Florida. How are the gators looking in football this year?
Me: ha…..better I hope. I think we have the right coach. We’ve got a bunch of big games this year. It’ll be a test. Which team do you follow?
Him: Ohio state….new coach for us this year. Will be interesting…
Me: Yeah, hope they do well. They’re powerhouse. So, what are you finding that works on LinkedIn lately?
Him: LI is a great tool for building relationship if you do it the right way….? Hey, if it’s relevant, I did a video on my site that shows what we’re interested, I’d be happy to shoot you a link.
Me: That would be great. What’s the link?
Him: Here you go: http://MeetAlfred.com
Me: Cool, thanks. I’ll check it out.
Did you notice how we fixed this example by first thinking in terms of conversation? Every message in the conversation ended in a question.
The questions are easy to answer and not pre planned. It’s just part of the conversation. It’s organic.
The above conversation looks like a chat you would have had at a networking event.
When he introduced appropriateness (because he read my profile), the second fix happened. Then, he questioned me about my soccer team in college- the topic I’m always ready to talk about.
Less than a minute will be spent by you in going through someone’s. From their profile, you’ll be able to find something they are passionate about. Talk about it and show that you are interested in the same thing.
If you feel all this seems like making friends when you were a kid, you are absolutely right. Majority of times, it is we who make things complex and then think why aren’t we getting the desired results.
Now, just see how he pitched for the sale but it was so graceful. I asked him what he was up to? In reply, he provided a resource- a link. But he did not randomly provide me the link, he first asked me if I wanted it and then waited for me to accept it.
This simple yet elegant move gets me to buy “buy-into” watching the video. I wanted it. I asked for it. He’s not chasing me but I’m moving towards him. This difference is very crucial.
It stops here. And it should too. There’s a rare possibility that you’ll make a sale in a single conversation in real life. And if you think it would be faster on LinkedIn (where everyone is a half anonymous stranger), you are surely dreaming.
Now, the most sensible follow up from his side would be to message me in 2-3 days and ask me, if he could answer my queries from the video. He can also offer me help on call on how to apply the information provided in the video.
And after that the sales process begins…
It’s simple, easy and you're your natural self all the time.