9 Linkedin InMail Strategies for Begineers

July 18, 2021
min read
Linkedin Inmail

9 Linkedin InMail Strategies for Begineers

InMail Subject Lines

Don’t forget about InMails when you’re prospecting on LinkedIn. It is an effective tool for all those people who use this social media. So, what actually an InMail is? It’s a message which can be sent by you outside your network. However, they’re available only in Sales Navigator which is a paid LinkedIn Solution, and for LinkedIn Premium users.

What Is The Reason For Which You Are Sending An InMai?

With the free version of LinkedIn, you can only send messages to people you’re connected to. In case you want to send messages to people you’re not yet connected to, you can do this with the help of Sales Navigator and InMail. InMails can help you if you’ve a reason to reach out to a person outside your network.

You can send 20 InMails per month with Sales Navigator. Unused credits will be transferred to the next month if you don’t use all the credits in the month but all available credit will expire in 90 days if not used by you.

As you only have 20 InMails per month, full use should be made by you to generate new leads. Track how many InMails are left with you and you should send them only to your targeted audience. The most important thing is that a perfect InMail should be able to start a conversation. That’s why it’s important to grab their attention. Don’t forget that if a message is sent by you to a decision maker or an influencer, most probably your message would be one of the hundreds of messages they receive each day. Thus, you need to do something which makes your message stand out from the rest.

If you want to send more than 20 InMail in a month, you can do this by paying extra if you’re a Premium LinkedIn account user. This option is no longer available for Sales Navigator.

You can see the number of credits remaining to you each time you open a window to write a new InMail.

Tips to Write the LinkedIn InMail Gets You Response 

You should think of how to grab the receiver’s attention when you’re using InMail as a part of your lead generation process on LinkedIn. Your InMail needs to stand out among all other salespeople using the same tool. Let’s see how to write best LinkedIn InMail 

1. Your subject should be catchy

The first thing noticed by your recipient is the subject of your InMail. according to statistics 35%  of people are likely to open a message if their attention is caught by the subject and it strikes a chord with them. The first thing you need to do is to make your subject line personal, you may need to spend some extra time in doing this but it’ll convince them to open your InMail, half of the battle is won here by you. Second, you should write a short and direct subject. You have to make sure you are able to write in a few words why they should open this InMail and what you want to talk about.

2. Your InMail should be personal

The perfect way to begin your InMail is write the person’s name to which you are sending the InMail. You have to make them feel that you’re not sending a common InMail to them. “Hello (first name)” is the worst way of beginning an InMail. It’s a 100% surety that your receiver will not even open your message and will do the same thing with your messages in future as well. 

You should begin your InMail with a short and personal greeting. Before you start writing your InMail, go through their profile, the page of their company, the content they post, and search for something that can be mentioned in your InMail. 

3. Your InMail should be short yet meaningful

You can write long InMails with the help of Sales Navigator as it gives you 1900 characters for the message body and 200 characters for a subject. However, don’t make it too long as nobody wants to spend their time reading such a long message. Come on the point about your goal as in the first few sentences you have to reveal all the appropriate information. Tell them who you are, what you do and why you are reaching out to them. Don’t forget to explain to them how they can benefit from you and how you can help them fulfil their professional needs. They’ll reply to your massage if they’re interested and you can send them more information as per their request. If you send dozens of links, your receiver may report you as spam. 

4. Know your motive

An InMail’s aim is the most important thing you need to define before writing it. You need to have a direct reason to write a message to someone you don’t know personally. Why is an InMail being sent to this person by you?  What do you actually want to achieve? If you have highly specific aims make it clear.

When InMail is compared with LinkedIn messages that you write to your first level connections, don’t be scared of selling when you write an InMail. An invitation request is not sent by you so it would not be considered as spam instead you are reaching out to them because you have the intention of selling. This is the main objective of LinkedIn messaging with unknown people.  

5. Include a call to action 

When you are done writing the most important information and the reason why you are reaching out to the person, end your InMail with a call to action. It can range from scheduling a skype call to sending appropriate case study etc. This motivates the person and continues the conversation.

“Let me know if you are interested”, do not end your InMail with a search for a common phrase. You need to lure the receiver to write you an answer even if they aren’t interested in your product, service or vacancy because your aim is to receive a reply from them. When you’re reaching out to influencers you need to understand they’ll not make efforts in thinking about the perfect way to answer you. You are creating a “template” for a person to answer you when you finish your InMail with a clear call to action. There will be a great increase in the response rate for your InMail.

6. Write a polite phrase in the end

Finishing your InMail with the below given phrases is always a good idea:

·         Looking forward to your reply!

·         I’d love to hear suggestions from you!

·         Have a great day ahead!

·          Looking forward to hearing from you!

When you write a message, consider when you write a message to somebody you don’t know personally, politeness is something you never forget as you are entering their private space. You should always behave well mannered and try not to annoy them.

7. Include a signature in your InMail  

 You can add a signature to your messages with the help of Sales Navigator. You only have to create it ones and it will automatically be included in all your INMails. Your signature has to be short and clear and should not contain any unnecessary details and information.

The Ingredients for your signature are: 

·         Your name;

·         Your position;

·         The company you represent;

·         Link to the company website;

·         The best way to communicate with you (email, whatsApp number, etc.) 

8. Experiment and find out the best time to send an InMail

When lead generation is done by you on LinkedIn, what you send is important but when you send also makes a difference. You have to find out the right time for your email. You can always send InMails on different days and different times, however the best option to send messages is during the working day (keep in mind the different time zones). You should not send an InMail too early in the morning, too late at night or at the weekend or holidays.

The InMails can be sent by you manually or with the help of LinkedIn automation tools. These LinkedIn automation tools allow you to automatically send InMails. Using these can help you save a lot of your time but whatsoever way you may use, you have to follow up on your INMails manually. After an InMail is sent by you, you can see it in the Sales Navigator inbox and not in your LinkedIn inbox.