What you should do to Increase Your InMail Response Rate
LinkedIn claims it’s the king of B2B marketing. The numbers speak the same.
The time is now to master LinkedIn because 94% of B2B buyers use LinkedIn to distribute their content and 80% of B2B leads come from LinkedIn. LinkedIn can be mastered by you through InMail.
However, you should know how to correctly respond to InMail. If your InMail is not customized, 48% of B2B decision makers won’t even reply.
1. Use a common connection in your subject line
Based on the subject line alone 33% email receivers will decide if they want to open the email or not. LinkedIn messages are no different. The email which gets you a response and email which gets lost in heap of other email is the attention grabbing subject line. There are several ways to create an attention grabbing subject line, but these are some options:
- Tell about a mutual connection
- Tell about a common interest
- Compliment on their achievement
By using any of the three tips, you’ll grab the attention of your receiver and make them curious enough to open your message. If you can get someone to open what you sent, half of the battle is won.
2. Short and sweet is the key
Time is valuable for everyone and nobody likes a lengthy message from a stranger on LinkedIn.
You should use the “because”. This is so because it has been proven that just the inclusion of reason for doing something leads to a 55% increase in conversion rate.
The end of the message should have a call to action. Make sure your call to action is easy to answer.
3. Customize your message according to their profiles
This is complementary to the above mentioned tip. When you’re sending a message in bulk, you don’t want to send the same message to everyone.
The end aim of your LinkedIn messages is not necessarily to hire someone for the job but to pave the way for communication, so that you can at least discuss it further.
If you want someone to get them talking, the best way is to turn the conversation towards them. Make them feel you’re interested by asking questions and refer to the things they’ve mentioned in their profiles. Such a little customization can help you in the long run.
4. Mention a common connection
LinkedIn is a social networking platform which flourishes on mutual connections. In case you are interested in talking to someone and you notice that you’ve a mutual connection. Ask your mutual connection if they would mind mentioning their name. most probably, your mutual connection wouldn’t mind.
By mentioning their name, ice breaking becomes easy and you’re still left with something to discuss when everything else doesn’t work. It also adds reliability to you and what you’re saying becauld is se you’re verified by somebody they already know.
If your prospect is connected to someone at your company, they’re 46% more likely to accept your InMail. The bottom line of the business world is whom you know and what they can do for you – and LinkedIn is no exception. Take benefit of it. According to LinkedIn, this should be done in the InMail compose window.
5. Don’t depend only on InMail
If it was a perfect world, the scenario would be like this: you send an email and your receiver quickly replies to you. You wouldn’t have to wait, take stress or make efforts to get a reply. Alas! This is not a perfect world we live in.
There are times when a LinkedIn message is not sufficient to get a response. Very often, LinkedIn users have different social media accounts attached to their LinkedIn profiles, don’t forget to take benefit of that information.
After sending someone a message on LinkedIn, you should follow them on Twitter as well. Tell them you contacted them on LinkedIn by sending a tweet. It’ll not only catch their attention that you took the pain of following them elsewhere too but it’ll give them double notifications on their phones – which is definitely attention catching.
6. Follow up is important
When you send a follow up message six days after your first message and seven days after your second message, it results in a 24% response rate.
Don’t be scared to send a second message if your first message was ignored by someone. Though there is a fine line between being consistent and annoying, yet you need to be very careful. Waiting five days between messages is messaging manners, so don’t get disheartened if you don't reply between that time.
Wait till the above mentioned time before sending another message. Simply send your earlier message with a bit of additions. Your persistence will be appreciated by them.
There’s something that you should always keep in mind, that there are people out there who don’t like to deal with work related things on weekends. Choose your day and time as a LinkedIn message sent on Saturday is 16% less likely to get opened.
7. Be professional yet add some personality
Don’t forget you’re the professional here and you’re the one who is in need of something from them. You should always act polite and professional, yet add a bit of your personality to make them curious to that extent where they’re forced to respond. You want to seem approachable and conversational but not non serious.
Think of it as if you’re talking to an old whom you haven’t met for a long time. The comfort is not at that point where you can crack questionable jokes or ask irrelevant things, but you’re not even talking to them as if they’re your senior or someone who is very elder to you. As Buddha said, follow the middle path.