How to Use LinkedIn Effectively

September 16, 2021
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6
min read
Linkedin Marketing

How to Use LinkedIn Effectively

Getting the Best from the World’s Biggest Networking Site

The world’s largest professional networking platform is LinkedIn. It has more than 575 million members in 2018, this makes it one of the most influential social media networks. Thus it has a lot of potential contacts!

This site is used by the members to keep in touch with business associates, clients, and co-workers. But it can do use for many more things e.g.-boost your profile, spread knowledge about your product, and you can recruit the most suitable candidate.

Here we will look at nine ways how your LinkedIn account can be used for personal, professional, and organizational advantage. 

Note:

A basic LinkedIn account is free of cost. LinkedIn offers extra features with Premium accounts based on your needs. There are two types of premium accounts, the first is premium career ($29.99 per month in 2018), which is for job seekers, and the second is premium business ($59.99per month). You have to pay more for the sales navigator and Recruiter packages.

Nine Ways to Get the Best From LinkedIn

By following these nine steps you can get the best out of your LinkedIn account. 

1. Complete Your LinkedIn Profile

Your profile can be one of the most useful parts of your brand. Your profile can be viewed by all registered LinkedIn users unless you change your settings to private mode. There is also an option of public profile, if you enable it your profile can be founded by external search engines also. People who are not registered as LinkedIn users can also view your profile now.   

Profiles that rank as “complete,” are only founded by LinkedIn’s internal search algorithm. Complete profiles get 20 times more views than incomplete profiles. Therefore it is important to complete yours. Here are some of the important things you should remember:

  • Post a good-quality photo of yourself; prefer a photo that was clicked by a professional photographer. Look decent, smart, smile, and don’t have any distractions in the shot.
  • Add a background image to make your profile sparkle (sometimes it is called a “banner” or “cover” image). This should reflect your personality and profession.
  • Your headline should mention your industry and location. LinkedIn provides up to 120 characters for this.
  • Write a precise summary of who you are, what your profession is, and what services you can offer. All though you have a limit of 2000 characters, don’t have to use them all. Make your profile sparkle by adding a link to, or uploading six examples of your work.
  • Mention what designation you are right now and describe what is your job role. Be specific. For example don’t say you are an orator, -even if you are. It’s better to give details about how well you can communicate. Add examples of how you used your communication skills. You again have 2000 characters for this. 
  • Add your earlier work experience, educational qualification, and at least four skills or areas of your expertise.

Tip:

Use the Profiles Strength bar to track your progress from “beginner” to “intermediate” to “All-Star” using the Profile Strength bar.

2. Contact and Connect With Other LinkedIn Users

Through LinkedIn, you can network with people and professional organizations in your industry. With this, you can stay up to date with the latest developments and share information with others in your field.

Anyone can be invited to connect with you (you can also accept their invitations). The only condition is they must have their own LinkedIn account to use the site 

On LinkedIn, a list called My Network saves the connections that you make. By making a new connection, a person’s profile can be accessed by you. This also enables you to have access to that person’s publicly available connections. These are what “second-degree connections” are for you. More networking opportunities are opened by this as it will let you invite them to connect directly with you.

Any two LinkedIn connections can also be introduced to you if they are not yet connected, if you feel they both will gain from each other.

Tip

Your ranking on LinkedIn gets affected by the number of connections. Aiming for at least 50 “first-degree” connections is a great idea that will benefit you.

3. Start Talking! 

  After making connections on LinkedIn you can have real-timeto backconversations with your connection through LinkedIn messages. LinkedIn’s Active Status feature can tell you which of your connections are online. If they are online you can see a green dot beside their profile pictures.

With the Smart Reply function, you can send short, automatically generated. Contextual responses (such as “what time?” and “great thanks!”). This will keep your conversations speedy and fruitful.

InMails can be used by you if you have a Premium account. Without any former introduction or additional contact information. You can send private messages to any LinkedIn user through InMail. 

4. Give and Receive Recommendations and Endorsements 

Recommendations can be returned by your contacts for your profile. They can also offer backing for your skills and you can do the same for them.

Your professional abilities can be highlighted in recommendations as a personal reference. Request people, you have worked with to write recommendations for you. Your aim should be to gather a few of these (five to ten is a good number).

Try to convince them to bring to light the specific traits or achievements that made an impact on them, instead of writing common remarks like ABC was good at heart. 

Endorsements are simple remarks confirming that you possess. These may not be as effective as costume written recommendations, but if your connection gives backing for communication skills, it can help you stand out from the crowd.

5. Use LinkedIn Groups

To discuss ideas and share what is happening in your industry, LinkedIn members can set up for join groups. It’s an effective way to enhance your professional network.

 You can join interesting groups by using the search bar which is located at the top of your profile page. You can find new groups through the ones you are already a part of. When you become a member of a group, you can join group conversations, ask questions to other members, and send messages to them.

You can get valuable information ideas and support from LinkedIn groups. Share your knowledge with other group members and they’ll likely respond in kind.    

Warning:

LinkedIn does not allow self-promotion in groups. Showing your expertise is good but advertising your company products isn’t. If you break the group's rules code of etiquette, you can be blocked or removed from the group.

6. Create Engaging Content Especially for LinkedIn

You can post simple text updates, images, and links to other sites, and you can share posts from other users just like any other social media platform. But make sure what you post is useful, informative, and related to your professional connections. And you may like to refresh your writing skills.

From your device, you can record or upload videos directly to LinkedIn. With this feature, you can share your ideas and experiences, or increase your company’s product value. The built-in filters and “stickers” make your videos more attractive, and for the people who watch the video with sound off, you can add capitations for them.

You can publish full articles through LinkedIn’s Publishing Platform. These articles show up on your profile. You can share them with other users and they may appear in search engine results. You retain any rights to any original content that you publish. Showcase your industry expertise through this.

High-quality content can also be shared through SlideShare. It’s embedded into LinkedIn and it lets you post presentations and infographics.

Tip:

Your content can reach more users by adding hashtags to your posts. Search for a hashtag in the search bar to find out how many people follow it, and then see what kind of content they are interested in.

7. Find New Hires – and New Opportunities 

LinkedIn’s figures suggest that 20,000 businesses in the U.S use it for the recruitment of new staff. You can search for candidates who possess the particular skills and experience that you are looking for. Even traditional recruitment advertising methods can be replaced by LinkedIn, depending on your field and the position for which you are searching the candidate.

With the advanced search facility, you will be able to search using various criteria: location, company, former companies, industry, language, nonprofits interests, schools, and degrees of connection. 

You get even more options with LinkedIn’s paid Recruiter plans. These plans can help you to select, prioritize and sort the list of candidates whom you selected. When potential recruits visit LinkedIn, pipeline builders allow you to contact them automatically. Local contacts are targeted by the Find Nearby facility.

Jobs can also be searched on LinkedIn. You can use it to browse job advertisements, there are so many people out there who use LinkedIn as a research tool spouse you have two job offers at the same time. Now LinkedIn can be used to know more about your new bosses and people who work there and get a feel of the corporate culture.

You can search even more efficiently for job opportunities with a premium career account. Here you can search for jobs according to your preferences and the skills you possess. You can even find out who has looked at your profile in the last 90 days.

8. Boost Your Organization’s Profile

  The visibility of your business, your company brand, and your products’ visibility can be increased by LinkedIn. Your company story can also be told by it. If you can do it the right way, you will be able to create priceless emotional connections with your possible customers and employees.

Think about setting up a company LinkedIn page, anybody who wants to know more about your company can come to your page and do their research. LinkedIn analytics can be used the way by the page administrator to get a picture of the people who visited the page. You can target your contacts more effectively with this.

Your organization can have other advantages also. The site can be used to research your competitors, possible partners, and new suppliers. The paid account, sales navigator, lets you search for expected prospects and keep a record of major changes occurring in your industry.

Tip:

 Your LinkedIn account can be incorporated with the other platforms and services, for instance, your LinkedIn update can be automatically posted to Twitter. Therefore consider how your organization’s use of LinkedIn aligns with its overall social media strategy.

9. Observe Professional Etiquette on LinkedIn 

Developing and maintaining a good reputation is the key to success on LinkedIn. This simply means you have to behave professionally every time. So, avoid posting the type of personal material that you would like to post on Facebook. Avoid spreading fake news or gossip you never know who’ll read them.

Introduce yourself when you feel that both of you will be benefited. Always be careful about what you say about your company.  

And lastly don’t forget honesty is the best policy-avoid bragging about yourself, and don’t elaborate the facts when you talk about what you have achieved

Key Points

LinkedIn is the world’s largest professional networking website. You can use it to build connections in your industry and to stay in touch with colleagues, past, and present.

It's an invaluable tool for job search and recruitment, and a great way to stay up to date with industry news, enhance your professional reputation, and increase the visibility of your brand.

To get the best from LinkedIn, use the following strategies:

  1. Complete your profile. 
  2. Contact and connect.
  3. Start talking.
  4. Give and receive recommendations and endorsements.
  5. Use LinkedIn Groups.
  6. Produce engaging content.
  7. Find new hires – and new opportunities.
  8. Boost your organization’s profile.
  9. Observe professional etiquette.