Email Vs LinkedIn InMail: Which is Better
The digital world is changing so fast these days that it’s and to keep pace with it. And if the talk about B2B communication, there was only one giant in the industry i.e. Email. As it is always said, change is the only constant, same is true for the digital world and there is a new player in the field i.e. LinkedIn InMail. In this article, we’ll discuss their commonalities, differences and only one of its kind features of both of them. Then we’ll try to conclude which of them will rule the B2B communication segment in future.
Everybody is familiar with Electronic mail (email). It’s the easiest and most successful means to communicate with professionals.
You can connect with people who’re not in your network on LinkedIn through LinkedIn InMail.
In case you know how LinkedIn’s working functions, you must have experienced the pain of not being able to send messages to your 2nd or 3rd degree connections even when you know it’ll benefit both of you. Here comes the role of LinkedIn InMail as that’s what exactly you can do with the help of LinkedIn InMail. LinkedIn lets you get rid of the waiting time after sending the connection request and allows you to contact your prospects easily and quickly.
However, LinkedIn’s feature costs you money. LinkedIn’s users who have free accounts are not lucky enough to get access to LinkedIn InMail. Its cost is $10 per month.
Now, you are familiar with LinkedIn InMail. It’s time we get to our main topic: InMail vs Email.
Which is Better: InMail or Email
It was made clear in our introduction that LinkedIn InMail costs you money, but the question which will be answered here is that, “Is LinkedIn InMail worth your money?” or “Do Email still the king of B2B communication?”
To gain insight about LinkedIn InMail refer to Link
1. Is LinkedIn InMail worth your money?
Free. A word that is hated by no one in fact it’s a word everyone loves especially when something free can help you enhance your business. That something is email. Email has stood the test of time and has proven its effectiveness for each and every type of business.
Of course, sending an email to your potential client is free but composing an email that’ll leave a long lasting impact on your potential client may cost you time and money. Every dollar you spend on an Email, you get $40 as return on the investment you made.
Is LinkedIn InMail able to beat those figures?
Only premium users of LinkedIn have access to LinkedIn InMail. For 100 credits on LinkedIn InMail, it costs $10.
But here’s the interesting part. For every LinkedIn InMail you send, a credit if returned to you for every response, no matter the response is positive or negative.
Therefore, you can get your money’s worth only if you and your team can score over a 40% response rate for your InMail.
2. Which is more data driven?
The most effective strategy there is for any business is data driven actions. Especially, when we take the case of, B2B communication & marketing strategies.
The question you need to ask yourself is that will you be able to track the performance of your InMails if you plan to replace your Emails with LinkedIn InMails?
This is so because with Emails, you have several tools out there such as SalesHandy that helps you enhance the results you get out of your email marketing campaigns.
Emails’ open and reply rate can be tracked by you, you can send them at a time when the probability of your recipient opening & replying to your email is more, attached documents can be tracked and much more.
Due to all these performances enhancement tools, Emails stand out when compared to LinkedIn InMails.
Now the question arises, what should be your choice? Emails, where your performance can be tracked by you and based on the collected data, you can improvise or shoot in the dark with LinkedIn InMails, just with the assumption in your mind that someone might turn out to be your ideal prospect
3. Other resources are needed
If you take the case of LinkedIn InMails, you need money, time and skill, and the art of composing a perfect email to produce an action from your prospect.
When your email response rate is higher than 40% is the only way you are getting your money’s worth with LinkedIn InMails. If not, better say goodbye to all the money and the resources that were spent by you on going after the prospect on LinkedIn.
With Email, the only thing you need to do is to create a perfect email. The probability is that those perfect emails backed up with the impressive open & reply data is already available with you. There is no need for you to spend more money or time to begin your cold email marketing plan.
And email’s game is as old as the universe. Everybody is aware of the features of emails and how they work. There is no need to spend extra time learning various features of emails which you have to do in the case of LinkedIn InMails.
4. The Best Features of Email & LinkedIn InMail
Emails might be the best option for you if your product or service doesn’t shout out the remedies for specific problems or questions.
When you use Emails, your cold prospects can be warmed up by you with the help of automated follow ups and turn them into your clients. In all your follow up messages, you can explain them about your product or service.
And in case of LinkedIn InMails, there is only one chance available with your product or service to make a long lasting impact on your prospect’s minds if you miss this chance, then all your efforts, money & time goes in vain.
5. Prospect Categorization – The Winning Factor
For any company, business or startup identifying their perfect customer is a pleasure. After you have noted down the features, demographics, and checking the market segmentation of your prospect, in the next step, you contact them to explain about your solutions and why you’re worth their time.
However, recognizing the right type of customers is the biggest hurdle faced by a business. And it’s one of top 5 reasons why 8 out of 10 businesses fail.
Therefore, it’s advised to not waste your money on LinkedIn’s InMail if you’re not sure about your prospect segmentation and stick to our age old favorite Emails.
Considering the above points, we can conclude that Emails are better if we compare them with LinkedIn InMails.
Yet, there are some extraordinary LinkedIn InMails, which shouldn’t be ignored by you.
Outstanding Features of LinkedIn InMail
· LinkedIn’s active status can be used by you to send the InMail at the perfect timing.
· Your InMail won’t get ignored at any time but it’s a possibility with emails that the inbox of your receiver be full of promotional email and other junk and your email might get lost.
· LinkedIn InMails are optimized according to mobiles and its app gives fluid customer experience.
· By sponsoring your LinkedIn InMails, you can get extra attention from your prospects.
For the ultimate template for InMail messaging on LinkedIn refer to Link
LinkedIn InMail has its own benefits and hooks to reel you but are your prospects opening your pitch or all your valuable time and effort go into internet darkness?
Email is the need of the professional, thus it’s the main means for any type of communication. The sender gets assured that there are high chances of their email getting read because we are always on our phones, checking in our personal & professional emails.
Propeller CRM’s study suggests, based on the industry, average email open rate differed from 15.22% to 28.46%.
But are we able to say and prove the same for LinkedIn InMails?
There is another option that LinkedIn provides to its users, apart from opting for LinkedIn premium for LinkedIn InMails and pay $10 for a certain amount of InMail credits. By paying some extra costs you can sponsor your LinkedIn InMail.
You want to get email like results with regular LinkedIn InMail but sponsored LinkedIn InMails have a minimum open rate of 20%. This is as close as LinkedIn InMails come to emails when we compare the outcomes. With this we can conclude Emails are winning. But what is the future of LinkedIn InMails and Emails?
Will Emails stay here?
A study by Adobe suggests the people have included their email checking habits more and more into their everyday lives.
The Netflix & chill routine has shifted to Netflix & work. 41% of people claimed they checked their work emails during this night time routine.
According to BBC reports while covering the distance 54% daily commuters check their work emails.
Considering all these changes in habit, we can say Emails are going nowhere and they are here to rule the professional communication for long.
Emails will give a tough competition to LinkedIn emails and this doesn’t seem to change much in the coming time.
So, what are the future prospects of LinkedIn InMails?
Among the recruiters LinkedIn InMail is a massive hit; however the professionals were not a great fan of getting thousands of InMails every day. The InMails were simply filtered out by them.
Through this we can tell the past and future of LinkedIn InMails.
However ignoring 562 million LinkedIn users is foolishness. You need to weigh in the ROI that LinkedIn InMails can give and if your company can afford it.
LinkedIn InMail is a simple and easy way to get into the professional world yet email is one of the most successful communication tools. If you use both in a perfect balance they can make your business grow leaps and bounce.