5 Best Cold Outreach Templates for LinkedIn
What will be your reaction if I told you there was a simple way to find and message tons of highly qualified prospects?
Who will help your business to grow? Here you’ll be surprised to know that we are talking about people you are neither nor yet connected to in any way.
Most likely you’d answer, “Well, can’t I just buy an email list and bombard thousands of emails and all of those will have the same effect?”
This is one way but you’ll have to pay for it.
Moreover the usefulness of the email list is always debateable.
Here I will share the guide so that you can message anybody on LinkedIn without spending much, I assure you that you will hit the perfect prospects with every single message.
My focus would be on the people you aren’t yet connected to and have no earlier relationship.
You need to get your name and business in front of more prospects and start warming them up to you and your product service If you want to grow your business. The following steps are a solid way to do this
Step 1: select your targeted groups
You need to join a group which is full of your prospects and not your competitor. The groups that serve the interests of your prospects should be your focus.
The specific information that each profile on LinkedIn provides, is the best thing about LinkedIn’s database. B2B businesses are especially attracted to this.
When it comes to targeting your best potential customers, the job specific data in each and every profile is unmatched on the web.
For example, you have a product or service that is useful for entrepreneurs and small business owners.
You are so lucky!
Because there are thousands of groups on LinkedIn which serve your targeted audience. Moreover they are very much active on many other avenues.
When I searched for entrepreneur groups, the result was:
I got over 3,000 results for that one search!
You can find big results in the group search no matter whether you’re targeting sales people, CMOs, CTOs, CIOs, CEOs or any other acronyms that you can think of.
Spend some time analyzing group stats before you join each and every group. Ensure yourself that the group you are about to join has the right people for you.
1. To find group statistics, go on to the group's home page and click on the gear icon. On startups
On star-ups – the community for entrepreneurs
Discussions promotions jobs members search
2. Make sure the group is useful for you to find your prospects by reviewing the “demographics” tab and the breakdown of members by seniority, function, location, and industry.
3. Then go to the link titled “Group statistics” and click on it.
When you join the group in which your prospects are, you can message any member you want to. (Point to remember: you can join a maximum of fifty groups on LinkedIn.
Step 2: But How to Quickly Prospect within the Group
When you want to search the database of the group, go to the home page, there click on the link with the amount of members which is in the upper-right corner.
From here, you will go to ‘Members Page’, now members with profiles that fit the keywords you are targeting can be searched by you.
In the above example, the keyword “CEO” was searched by me. I got over 500 results.
You can get creative with some of your search terms to get better results as LinkedIn limits the results they will show you at 500.
The result from our search- it seems full fantastic prospects for the above example:
The headlines of these profiles show they are all CEOs, Presidents, and Founders- as you can see these people are just right for me to approach for my product/service.
You can investigate these people further than their headline and place information listed on the page. You can find the full story on each prospect by clicking on their LinkedIn profile on this page.
You would have noticed that I’m not connected to any of these. In this example, you can see that everyone is a 2nd degree connection or lower.
I’m still able to message them without InMails, a premium account or connection requests. Let me tell you how…
Step 3: Message Any Potential Prospect
In the below picture, I have zoomed how you can message them, so you can easily see it.
And there you have it!
The send message button that you can see, will let you send a message to any 2nd degree, 3rd degree or 95-degree or any other degree person on the condition that you both are the members of the same group on LinkedIn.
Note: You don’t have anything such as a 98th degree connection on LinkedIn, but remember when Band Boys were a thing?
Just a quick note of caution, you will find few members who have changed their settings to not allow this, but mostly people would be open to this type of group messaging.
It’s an easy to use trick but it’ll have a massive impact on your business.
This method is used by us every day to grow our business.
This can drive serious traffic whether you are driving them to a seminar, an article, or just trying to set up a getting to know you call with them.
On how to design the best message to reach these people and increase your conversion rate, more than 20 articles can be written by me but I will save it for another time.
Don’t worries I’ll not leave you like this I’ll give you some major points that you have to keep in your mind while designing your message:
1.) Customize your message!
If you just add the first name of your prospects that would be enough. But people of the next level will include something which connects them to the prospects on a human level and not just sale, sale, sale! Example e.g. a comment about the prospect’s company or city or short personal bio.
But most of the time including your prospect’s name can be enough; this proves that a bit of extra time was spent by you for this message. Your prospects will surely notice it wasn’t just a copy-and-paste campaign.
I know it sounds small, but through a lot of trial and error on LinkedIn we’ve learned that this makes a use difference.
2.) Insert Your Personality and Lighten the Tone.
The actual reason why people used LinkedIn or any other social media platform is because they want to stay connected and have a bit of fun. Nobody joins social media just to be pitched to all day.
No one likes to network with someone who is all salesy from the beginning.
Compose your message in such a way that people will want to know you on a personal level.