2 Types Of Messaging On LinkedIn You Shouldn’t Ignore

April 9, 2021
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6
min read
Linkedin Messaging

2 Types Of Messaging On LinkedIn You Shouldn’t Ignore

LinkedIn Messaging Are Of 2 Types 

There’s a problem when people use LinkedIn for B2B Lead Generation or social selling as they do not know where they’re going.

The key here is to regulate the result you are looking for beforehand and work backwards from there.

LinkedIn is used majorly for 2 motives:

1. Enhancing your network for better opportunities in future.

2. Develop your business.

From these 2 motives, we know there are two types of LinkedIn messages: Network or Sales. If you ask my opinion, I would recommend choosing 1 path for each contact, but on the other hand, I’m sure an expert social seller could use network messaging beneficial for sales in the end. 

Network Messaging (Mainly For Establishing Relationships)

When you are sending a message with the motive of networking or creating new business contacts, it’s called network messaging. The ultimate aim of the person using this type of messaging is most probably to sit down and chat with the newly created contact over a coffee or on a phone. 

For this, you have to some steps, which are:

1. Message for a connection

2. Starting question

3. A bit of asking

4. A meeting is set

A network message received by you will not include a direct sales pitch for you.

Here’s how it may look like:

Message 1:

Hello ABC! I’d connected with PQRS and XYZ (2 out of 4 of our shared contacts). Then I saw your profile and noticed that you’re also a marketer and entrepreneur in the MNO area. I recently shifted here and want to establish new connections. Hope to connect. – IJKL

Message 2:

ABC. Thank you for connecting. I’m glad to connect with a fellow marketer. Some information about me: I’ve just moved with some marketing experience but I’m not sure how to help marketing leaders here. That’s why I’m so pleased to chat with a marketing pro like you. Do you mind answering my few questions? IJKL.

Message 3:

Thank you for helping me ABC. I feel I can gain a lot of things from your experience. And whenever I find a person like that, without wasting any time, I invite them for coffee or a phone call. 

Would you mind a cup of coffee with me or a phone call?

And hopefully I could also share some useful information which I learned while working with marketing leaders like you. It will really help me. Thank you, IJKL.

Sales Messaging (Mainly For Getting Sales Calls)

Sales messaging are for those who are making sales pitches and setting up sales calls. You can also increase registration at a conference with this type of messaging.

Out of the 2 types of LinkedIn messaging, sales messaging are the simplest.

You only need 2 steps for sales messaging:

1. Connection message

2. Pitch message

People who receive sales messaging will receive a direct sales pitch from you.

Both sales and network messaging will have different aims, but they both need a connection message.

Steps For LinkedIn Connection Messaging

A framework

Hi [First Name]! [Who you are connected with and why] I noticed your profile: we both work in the same field as [Name of your profession]. [Give reasons why you want to connect]. Hope to connect on LinkedIn. [Your name].

Example:

Hello ABC! I just connected to PQRS and MNO (2 of our 12 shared contacts). Then I saw your profile and noticed that you’re also a marketer and entrepreneur in the MNO area. I recently shifted here and want to establish new connections. Hope to connect. 

IJKL